Home / Case Studies / Godrej Rivershore WhatsApp Campaign

Case Study · WhatsApp CRM + Campaign Automation

Launching Godrej Rivershore: A 719-Lead WhatsApp Campaign

Real Estate · Project Launch Marketing · Campaign live within 24 hours

By Dnyanesh Chandewar, Founder, CyberCore Digital · November 2026

The Challenge

Godrej Rivershore's launch team had 719 leads sitting in spreadsheets with no consistent way to segment or follow up. Hot prospects risked going cold waiting on manual outreach, with a hard launch deadline approaching and no automated way to track engagement across the funnel.

What We Built

• Interakt WhatsApp Business CRM set up and connected to the lead database
• All 719 leads segmented into 5 tiers: Hot, Warm, Cold, Unreachable, No Remark
• 7-day automated WhatsApp send calendar built around the launch timeline
• FOMO-pricing campaign built and live within 24 hours of Meta template approval
• Real-time reply tracking routing hot leads straight to the sales team

The Result

The campaign went live within 24 hours of Meta template approval, and 25 leads replied in the first 24 hours. Replies were tracked in real time and routed to the sales team, so interested prospects were followed up while they were still warm.

How the engagement ran

Like every CyberCore engagement, this one followed four steps: scope and success metric, build and integrate, test against real data, then launch and hand off. Delivery is at a fixed price agreed up front, the client owns the system, and 30 days of post-launch support are included. Related service: WhatsApp Business API solutions.

← Back to all case studies